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Marisa Leitão and Nirlania Diógenes of Fortaleza City Hall explain how the Re-Ciclo initiative has transformed public perceptions around recycling and helped create a more sustainable, integrated city. Before intervention, overflowing landfills, low recycling rates, and stigmatization of informal workers created a polluting and dangerous waste management system. Re-Ciclo's holistic recycling program has combined door-to-door collection via e-tricycle with better wages and working conditions for waste pickers, achieving local and regional ripple effects.  

This presentation was recorded as part of the Hixon Center's 2024 Practitioner Workshop with the WRI Ross Center Prize for Cities 2023-24 Finalists.