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Matthew Browning is the Founder and Co-Director of the Virtual Reality & Nature Lab and an Associate Professor in the Department of Parks, Recreation and Tourism Management at Clemson University. His research has increasingly focused on engaging vulnerable populations in scalable urban greening initiatives for heat reduction and climate resilience. This excerpt on the 3-30-300 rule was recorded as part of the Hixon Center's Spring 2025 Speaker Series on Data-Driven Urban Forestry.